Our Humble Beginnings
Imperial Premium Seafood is a trademark of De Cheng Xin Xing Trading Pte Ltd, which was established since 1947. It is currently
run by third generation of owners.
Timeline Of Events
1947 - Mr Goh Joo Meng together with several of his partners set up a provision and grocery shop at 31 New Market Road selling provisions and groceries to
retailers and wholesalers. The grocery shop was named Teck Seng Sin Heng.
1950 - Three years later, the company was privatized and once again moved to Blk 2 Tew Chew Street #01-03 Ellenborough Market.
From that location, the business grew from just a provision and grocery shop to providing delivery services to various food outlets and restaurants.
1997 - Our operations moved to 321 Victoria Street Wholesale Centre.
It was then that we started to import goods directly from various countries like China, Hong Kong, Thailand, Vietnam, Indonesia and Australia.
2009 - Our sister company, Yi Qiang (Import & Export) Trading Pte Ltd was later set up by Mr Goh Watt Heng’s son, Mr Andrew Goh Yiu Ngee, to focus on
import and export activities and provide foodservice solutions (groceries and provisions) to mainland Chinese restaurants and food eateries.
2016 - We started our first foray into Food & Beverage business by starting our first franchisee; Chateraise outlet in Chinatown Point. We have since have 15
outlets in various parts of Singapore. We are one of the largest Chateraise franchisee owner in Singapore.
2018 - Our own King of Hotpot brand was started at Punggol Oasis.
2020 - Fu Qi Chinese themed restaurant, Grilled Fish, Fragrant Spicy Crab was added to our F&B business.
2021 - Sweet Symphony(甜多多), Japanese fusion theme local style dessert store was started in Stars of Kovan. At the same year in June, we created a
takeaway duo concept of dessert and "Chongqing xiao mian" - XiangDuoDuo(香多多) stall to cater for busy individuals who enjoy a quick, satisfying and yet
nutritious meal. Customers can also enjoy a cool and refreshing treat to beat the heat of our local climate.
For more details, please visit our F&B sites as below:
https://www.fuqigrilledfish.sg/
Our Brands
|
Flagship Store Tel: (+65) 6253 1189 169 Bencoolen Street S(189640) |
Retail Outlet Tel: (+65) 6396 0237 / 6275 6474 101 Kallang Avenue #01-10/11 Victoria Wholesale Centre S(339508) |
Warehouse Tel: (+65) 6298 8905 / 6298 4559 1775 Geylang Bahru, Kallang Distripark #01-01/02/03 S(339704) |
|
Chinatown Point Tel: (+65) 64447262 133 New Bridge Rd #01-40 |
Parkway Parade Tel: (+65) 62437130 80 Marine Parade Rd #03-30B Parkway Parade S(449269) |
Compass One Tel: (+65) 63865436 1 Sengkang Sq #03-39/40/41 Compass One,S(545078) |
Toa Payoh HDB Hub Tel: (+65) 62660858 Blk 490 Toa Payoh Lor 6 #01-15 HDB Hub S(310490) |
|
|
Jurong Point Tel: (+65) 62544318 1 Jurong West Central 2 #B1-21 |
Great World City Tel: (+65) 63655366 1 Kim Seng Promenande #01-116 Great World City, S(237994) |
Oasis Terrace Tel: (+65) 62448481 Blk 681 Punggol Dr #02-11 Oasis Terrace S(820681) |
Hillion Mall Tel: (+65) 62662056 17 Petir Road, #B1-44 Hillion Mall S(678278) |
|
|
Kampung Admiralty Tel: (+65) 62525423 Blk 676 Woodlands Dr 71 #01-08 Kampung Admiralty S(730676) |
Seletar Mall Tel: (+65) 69049582 33 Sengkang West Ave #B2-19/20 Seletar Mall S(797653) |
Hougang Mall Tel: (+65) 62437074 90 Hougang Ave 10, #02-18,Hougang Mall, S(538766) |
Thomson Plaza Tel: (+65) 65189088 301 Upper Thomson Road #01-02 Thomson Plaza,S(574408) |
|
|
Clementi Mall Tel: (+65) 66944612 3155 Commonwealth Ave West #B1-03/04 Clementi Mall S(129588) |
Yew Tee Point Tel: (+65) 62351566 21 Choa Chu Kang North 6 #B1-41 Yew Tee Point S(689578) |
|
IMM Building Tel: (+65) 6970 8302 2 Jurong East St 21 #01-49 IMM Building
|
Stars of Kovan Tel: (+65) 6970 8302 988 Upper Serangoon Road #01-22 |
|
Compass One Tel: (+65) 6214 0814 / 8028 0308 No. 1 Sengkang Sq, Compass One, #02-31 Singapore 545078 |
|
Oasis Terrace Tel: (+65) 6442 4660 Blk 681 Punggol Dr #04-02/03, Oasis Terrace Singapore 820681 |